This village is the capital of the municipality and is located in the midlands, at an altitude of around 580 metres. It stands in a natural setting and is home to a historic complex that was declared a Site of Cultural Interest (BIC) in 2009 due to the preservation of its rich architectural heritage.
As proof of this, visitors will find numerous representative buildings, mostly from the 19th and 20th centuries, featuring popular and rural domestic architecture, which paint the town centre in bright colours.
For lovers of religious architecture, the church of Nuestra Señora de La Luz is of great historical, artistic and cultural value. The temple houses numerous works of religious heritage, including altarpieces, sculptures, paintings and numerous pieces of gold and silverwork, as well as part of an 18th-century embroidered mantle, which is one of the oldest fabrics in Tenerife. Of course, you can also see the image of the patron saint of Guía de Isora, Nuestra Señora de la Luz, and the co-patron saint, Cristo de la Dulce Muerte, in the church.
During the tour of this historic site, we can lose ourselves in the narrow alleys and rediscover elements such as water spouts and washing places, which form part of the ethnographic heritage and which, until a few decades ago, were in daily and collective use. These will transport us back in time and give us a closer insight into the cultural heritage of the village.