Guía de Isora on the path to sustainability
In Guía de Isora, we are working to promote a tourism model based on the well-being of our citizens and our territory, creating authentic experiences for travellers through the municipality’s own rich heritage and culture.
From the tourism department, we want to focus our efforts on promoting a long-term sustainable offering, where the improvement and recovery of cultural heritage, socio-economic development and the circular economy, as well as environmental conservation, are fundamental pillars when making decisions.
In 2021, we began our journey with a commitment to integrate planning and management appropriate for a sustainable tourist destination through the “Letter of Commitment”, based on the Biosphere methodology promoted by the Responsible Tourism Institute (ITR), in which we take responsibility for directing our efforts towards responsible tourism management.
In November of the same year, we decided to fully commit to obtaining Biosphere Certification. Previously, an assessment of Guía de Isora was carried out based on the actions that had been carried out by different departments of the Town Council, which enabled us to obtain initial certification. The Biosphere methodology provides us with guidance and a series of guidelines that we must constantly work on, based on the 17 Sustainable Development Goals (SDGs) of the UN’s 2030 Agenda, acting as a tool for the sustainable development of the tourist destination that includes social, environmental and economic perspectives.
In the video below, we will gain a better understanding of what the SDGs consist of and why it is important that at a social level, including all individuals, organisations and companies, we establish a turning point in our commitment to the planet, which directly affects the well-being and opportunities generated in society.